Revenue Growth Consulting
A Revenue Growth Consultant for Founder-Led Companies
Lyn Askin is a revenue growth consultant and Certified Outgrow™ Advisor who helps founder-led companies grow sales from the customers they already have.
Not with a new marketing campaign, a bigger ad budget, or a sales training binder that ends up on a shelf. With a simple weekly discipline: the people who already talk to your customers reach out when nothing is wrong, ask what else they can help with, and track that they did it.
Your Fastest Growth Is Already on Your Customer List
Most companies chase new customers first. The faster, cheaper growth is usually sitting with the customers you already serve. They trust you, they already pay you, and they are buying things from someone else that they would happily buy from you.
They do not buy it from you for one reason: nobody asked. Your team is busy taking orders and solving problems. Customers call when something is wrong. The happy ones, often the most profitable ones, go quiet, and nobody calls them because nothing is on fire.
A revenue growth strategy that starts with your current customers is not a gimmick. It is the most predictable growth a business has, because the relationship and the trust are already there.
Count the Behaviors, Not Just the Results
Revenue growth becomes predictable when a company stops managing only the sales number and starts counting the proactive behaviors that create it.
You cannot control whether a customer says yes. You can control whether your team made the call, asked about the other products, and followed up on the quote. Those behaviors are the leading indicators, and when they go up, sales follow.
That is the core of the approach: assign a small, specific set of proactive actions every week, track them, share the scorecard, and celebrate the wins. Five minutes a day per person is enough to start.
How This Differs From Other Growth Consultants
Business growth consultants come in a few familiar shapes. Strategy and management consulting firms study the market, build a growth plan, and hand you a deck. Marketing agencies buy attention and generate new leads. Sales trainers teach techniques in a workshop and leave. Each can help, but none of them solves the problem most founder-led companies actually have.
That problem is not a missing strategy. It is that the people who talk to your customers every day are not proactively asking for more business, and nobody is measuring whether they do. Revenue growth consulting, the way Lyn practices it, is operational. It lives inside your weekly rhythm, not in a strategic plan that sits in a folder.
The work still uses data. Together you identify the opportunities with the best odds: customers whose spending is down, customers who stopped buying, open quotes, and products your best customers buy somewhere else. Then the weekly scorecard shows which strategies are working and which people need help, so decisions come from evidence instead of hope. The consulting approach is simple on purpose, because simple is what a busy team will actually keep doing.
Is Your Company a Fit?
This work fits companies that sell through people: wholesale distributors, manufacturers, home service companies, marketing agencies, and other founder-led businesses with a real customer base. Three things tell us quickly whether there is a growth opportunity worth pursuing.
People Who Talk to Customers
Salespeople, account managers, customer service, counter staff, technicians. Anyone who talks to customers can grow revenue.
Customers Who Already Trust You
A real base of current and past customers. The fastest growth comes from people who already know your name.
More You Could Sell Them
Products or services your customers buy somewhere else today, simply because nobody asked them.
What Working Together Looks Like
The method is Outgrow, a sales growth process documented in the book by Alex Goldfayn. Lyn's job as your consultant is to install it in your company and keep it running until it is simply how your team works.
1. A Working Session to Frame the Program
We start by learning how you sell, who buys, and where the easiest growth is hiding. That becomes a program with clear objectives, sized to your business.
2. A Launch Workshop With Your Team
One working day with your customer-facing people. It covers the mindset and the handful of proactive actions that drive growth, in your own vocabulary.
3. A Weekly 20-Minute Huddle You Run
A short, forward-looking huddle where your team gets specific: who to call this week and what to bring up. It looks ahead, not back.
4. Tracking, Scorecards, and Coaching
Your team logs proactive actions, you see who is swinging the bat, and Lyn coaches the habit until it holds without him.
The most important person in this work is not the consultant. It is the manager who runs the weekly huddle. Growth holds when your people know it matters to the leaders they work for, so most of the coaching goes to them. More on the Outgrow method.
Why Lyn
Lyn has been building and running companies since 1988, including a digital agency he ran for decades. He has sat in the founder's seat, carried the payroll, and lived the feast and famine of growth that depends on one person's network.
Today he works with leadership teams every week, as a Certified Outgrow Advisor and as a Certified EOS® Implementer. That gives him an unusual view of growth: he sees how a company runs, and how it sells, from the inside. Outgrow is a separate, standalone service. Outgrow services are independent of and not endorsed by EOS Worldwide.
Lyn also speaks to CEO and COO groups about proactive growth. See speaking topics.
Lyn has done an incredible job helping our marketing agency scale and get clear on how to reach 8 figures within the next couple of years. He brings a great balance being laid back in his coaching but also firm enough to keep us on track. EOS has changed the game for us.
Questions Founders Ask
- What Does a Revenue Growth Consultant Do?
- A revenue growth consultant helps a company sell more on purpose instead of by accident. In Lyn's work that means installing a weekly discipline of proactive customer contact, measuring the behaviors that create sales rather than only the results, and coaching managers to lead it so the growth keeps going after the consultant steps back.
- Is This Sales Training?
- No. Most teams already know what to do. They know a phone call beats an email and that asking for more business works. The gap is doing it every week while delivery keeps everyone busy. This work is about doing, not training.
- How Fast Do Results Show Up?
- Proactive activity starts the day of the launch workshop, and sales follow activity. How quickly revenue moves depends on your sales cycle: short cycles show it within weeks, longer cycles take longer. The weekly scorecard shows you the leading indicators before the revenue arrives.
- How Is the Engagement Priced?
- Engagements are a fixed fee, not a percentage of results, so you control the budget. The fee is set after the working session, based on the size of the opportunity, and the goal is a return several times what you invest.
- Does This Work With EOS?
- Yes. Many companies run both. The weekly growth huddle is forward-looking and stays separate from the Level 10 Meeting™, which is built for solving issues. Outgrow is a separate service, independent of and not endorsed by EOS Worldwide.
Find Out Where Your Growth Is Hiding
A free discovery call is enough to tell whether there is a real growth opportunity inside your current customers, and what it would take to go get it.